Leading my Commercial Activity

Structure, automate, and professionalise the management of your sales

Behind every successful sale lies a clear strategy, a high-performing team, and a well-structured organisation.


Method and discipline: The Key to Effective Sales Management

Sales management requires method, discipline, and foresight.
Without discipline, there is no management — and without management, there is no sustainable growth.

Beyond your prospecting pipeline (covered in My Prospecting), it is essential to automate your management tools to secure and structure your activity.


The Fundamentals of Effective Sales Management

For successful leading, three pillars are essential:

1. Administrative and Financial Management

  • Implement a quotation management tool that systematically integrates your General Terms and Conditions of Sale. Without them, your client’s purchasing terms will apply by default.
  • Use quotation-to-invoice reconciliation tools to secure 100% of your payments.
    Even without invoicing software, this level of tracking remains indispensable.

2. Structuring the Sales Department

As your company grows and production capacity increases, it’s time to delegate sales management to a dedicated team.

3. Establishing Internal Processes

  • Define the right key performance indicators (KPIs)
  • Organise your sales department
  • Establish clear procedures for daily operations

Kits to Lead Your Commercial Activity

The kits below bring together the methodology and tools you need to professionalise your management practices and structure your growth.


Managing Commercial Activity

Objective: Measure, analyse, and improve your performance using concrete management tools.

Included tools and indicators:

  • 360° sales overview
  • Client risk analysis
  • Purchase speed assessment
  • Customer loyalty tracking
  • Offer profitability matrix
  • Two practical examples: product-based company and service-based company

Kit contents:

  • Methodology: How to read, interpret, and leverage your performance indicators
  • Application: A ready-to-use analysis file


Building a Sales Team

Objective: Build a high-performing sales team fully aligned with your growth objectives.

Included documents and tools:

  • Market profile
  • Territory definition
  • Account plan
  • Action plan
  • Budget model

Kit contents:

  • Theory: Principles of recruitment, team structure, and role allocation
  • Practice: Practical tools to organise your sales force

Managing a Sales Team

Objective: Effectively manage your team on a daily basis and monitor both individual and collective performance.

Included tools:

  • Individual performance indicators
  • Talent matrix
  • Recruitment and evaluation grid

Kit contents:

  • Theory: Principles of management, motivation, and performance tracking
  • Practice: Operational templates to manage your team members


Each Kit Includes:

  • A comprehensive guide sheet: usage context, objectives, expected results, and methodology
  • An Excel application and summary file: to move instantly from planning to action

These tools are designed to help you manage your sales activity with method, clarity, and autonomy.


How to Get These Kits

Our practical sheets and tools are available as downloadable kits.
Contact us to receive your personalised access or to determine which kit best fits your business.