Lay the solid foundations of your sales strategy
Behind every successful sale lies a clear strategy, a high-performing team, and a well-structured organisation.
The Preparation Phase: Thinking Before Acting
Creating your commercial activity starts with one essential step — building your marketing mix, also known as mapping your offer.
This is the thinking phase before taking action — the moment where you define:
- the tools,
- the decisions,
- and the actions you will implement to launch your product or service effectively to your target audience.
This strategic preparation forms the foundation upon which your entire commercial success will rest.
Understanding and Building Your Marketing Mix
The marketing mix is the cornerstone of any sales strategy.
It is built around four fundamental elements — the 4 Ps:
- Product: Clearly define your offer and its added value.
- Price: Set a price that aligns with your market and positioning.
- Promotion: Choose the right communication channels to reach your audience.
- Place: Select the most suitable distribution channels for your customers.
The 4 Ps help you to:
- Structure a clear and attractive offer
- Set competitive and profitable prices
- Choose effective sales channels
- Design impactful communication campaigns
Mastering these four levers means standing out from your competitors and reaching your sales objectives more easily.
Kits to Help You Launch Your Commercial Activity
In the kits below, you’ll find practical tools and a structured methodology designed to help you create, develop, and manage your business independently — at your own pace.
Define My Target Audience
Theory
Understand the importance of your ideal customer and learn how to build a detailed profile of your target market.
Practice
Use the tools provided to identify your market segments and tailor your offer to their specific needs.
Define My Selling Price
Theory
Learn how to set a fair and consistent price aligned with your strategy and financial goals.
Practice
Calculate your optimal selling price using simple, ready-to-use models.
Define My Communication Tools
Discover how to choose the most relevant media, channels, and messages to reach your audience effectively.
This kit includes:
- 1 practical sheet to plan and implement your communication strategy
- 2 detailed explanatory sheets outlining the approach
Each Kit Includes
- A comprehensive guide sheet: context, objectives, expected results, methodology, practical examples, and a regularly updated FAQ
- An application sheet or Excel file: to move instantly from reflection to action and structure your commercial launch
These tools are designed to help you move forward with clarity, structure, and confidence — from the very start of your business.
How to Get the Kits
Our sheets and tools are available as practical downloadable kits.
Contact us to get advice on which kit best fits your project.
Discover the available kits